If you are intent on growing engagement across multiple social media platforms, then you know that posting meaningful content consistently is key to this.
This is especially important whether you are out to build your personal social media presence, managing your company’s social media accounts, or starting a small social media agency. Keeping up with the demand can be difficult and very time consuming, and that is why top free social media management tools exist.
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Social media management tools give you the opportunity to schedule posts for multiple accounts well in advance.
This way, you can focus on putting out meaningful content for each account you are managing. You can schedule when you want the content to go live well in advance.
Social media management tools also let you track the performance and engagement your posts are creating.
One downside to social media management tools is the fact that many require you to dig a little into your pocket to pay for their plans.
You may not have the finances to do this yet or are not willing to commit to one tool before trying others.
If this is the case, you will be happy to know that there are several free social media management tools.
Let us have a look into some of the free tools that you can use.
Later
Top on the list is Later, a social media management tool optimized for visual social sites.
This means you cannot post plain texts using Later. However, it integrates with the most popular social media sites like Instagram, Facebook, and Pinterest.
Unlike most social media management tools, Later requires you to upload a picture first before typing-in any text.
Later offers a free plan. This free plan allows you to operate one account for every social media site.
You have 30 posts per month for all sites, and 50 monthly posts for Twitter. Later’s free plan offers you great capabilities like uploading an unlimited amount pictures onto its Media Library.
This Library keeps your pictures there indefinitely so that you can reuse them for later posts.
You can also filter the pictures in the Library according to type, time frame, and usage. You can also star, add labels and notes to the media for any future use.
Later’s calendar gives you the ability to arrange the media you have uploaded so that it is posted when you want.
You can also preview your Instagram posts so you see how they will actually look on your page.
This way you can formulate and stick to an aesthetic unique to your page.
You can also upgrade to Later’s paid plans. Later Plus goes for $7.5 per month and gives you the ability to make 100 posts on each social media platform.
Hootsuite
Hootsuite is popular in the world of social media management, and for good reason.
It is a very professional tool, designed for individual social media managers all the way to big agencies.
Hootsuite has a free plan which is very robust. It allows you to manage 3 accounts on each social media site.
You can schedule up to 30 posts at a time. The free plan also comes with a basic analytic tool so you can keep track of the performance of your posts.
Hootsuite also features a Publisher with a calendar view. This way you can see all the content you have scheduled and when exactly it will go live.
This is a simple way of keeping track of your activity.
If you are looking to make sales through your social media accounts, the Hootsuite free plan gives you the option of running social contests like free giveaways and discounts. This way you can really generate leads.
Socialoomph
Socialoomph is geared towards team, and even if you are the only managing social media accounts, you are a team unto yourself.
Socialoomph’s interface is a bit sparse compared to other free social media management tools, but this means you can figure it out easily and get to working.
Socialoomph’s free plan gives you the ability to make unlimited posts to one account per social platform.
This is capped to 3 posts per hour, which is pretty generous for a free plan. You can queue as well as schedule posts on Socialoomph.
Other capabilities include importing content in bulk for scheduling, creating posts from scratch and also include content from feeds.
Socialoomph also allows you to schedule content for your blog. You can even set it up so that a new blog post is publicized on all your social media pages when it goes live.
You can choose to upgrade to one of the 3 paid plans on Socialoomph. The prices are cheaper compared to other free social media management tools with paid plans.
Buffer
Buffer is almost similar to Hootsuite and it almost has an equally long history of operation.
Buffer shines in the post queuing department, but this is not included in the Free plan.
However, you can manage up to 3 accounts and schedule up to 10 posts per account.
Just like Socialoomph, Buffer’s dashboard is sparse containing 3 items: Queue, Analytics, Settings, and Social Accounts.
The Analytics capabilities for the free plan are limited, only showing you a week’s worth of posts that have gone live.
Buffer also features a Chrome extension. This allows you to schedule posts when you are browsing the internet.
You can upgrade to the Pro Plan for $15 a month and get improved capabilities like queuing and suggestions as to the best times to post based on analytics.
Sendible
If you are willing to play around and experiment with different packages, the Sendible should be your go-to tool for social media management.
Sendible has several paid plans starting with $29 per month all the way up to $299 per month for large teams.
You can have a taste of each plan for free for a whole 30 days. All this without having to give your credit card information.
Sendible’s capabilities are numerous. The new calendar upgrade means you can see all your posts in one place to better plan how it will appear once it goes live.
If you have a team, you can see the drafts of their posts so that you can sign off on them. You can also generate reports quickly on each of the plans.
This way you can track the performance of your posts and even share the reports with the businesses whose account you are managing.
Conclusion
Managing multiple social media accounts does not have to be a headache.
It also does not have to cost money, especially if you are just starting out in the world of social media management.
There are many free social media management tools that offer free plans and free trials.
The best thing is you can try out each of the free plans and trials for all the sites outlined here before committing to a paid plan.
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What are the best social media management tools?
They include, Hootsuite, sendible, later, buffer, canva,coSchedule,sharedcount and Sked social
How do I manage all my social media in one place for free?
In order to do this, use the following social media management tools, Later, Hootsuite, sendible, buffer,SocialOomph and TweetDeck