People and businesses start blogs for a number of reasons and the grandest of them all is to make money. But how do you increase blog traffic?
Let me explain.
Lately, there has been a shift of the goal post in the sense that the conversation is no longer centred around blog creation but rather on increasing blog traffic.
Why do I say this?
Nowadays after people have their blogs up and running they start fidgeting since it’s not quite clear how they are going to have people traffic directed towards their sites. So which tricks can you use to ensure that you create content that stands out among your competitors?
Let me show you how.
One thing for sure is that you don’t have to be a marketing maestro to figure out how to increase your blog traffic conundrum. Just follow the steps below and you will be good to go.
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- Blog Regularly
- Use Keywords on your Site
- Share on Social Media
- Understand Your Users
- Have an editorial calendar
Blog Regularly
On the internet, you will find very many “marketing masters” advising you on how to increase your blog traffic.
And guess what?
None beats an intricate, high-quality well-designed content with carefully selected tags. A blog with regular new content easily gets a big audience since they exude an aura of authenticity.
Search engines also capture sites that regularly update their content as active sites and that is something you definitely want for your blog.
Use Keywords on your Site
Identify certain keywords that your target audience is bound to use and add them to your blog’s tagline so that the blog can be indexed by the search engines.
What else can I do?
Employ various SEO tools and plugins to make your blog search-engine friendly. Use the keywords with moderation lest search engines taint your ranking due to keyword stuffing that will hurt your blog reputation.
Share On Social Media
This might not be new to you.
Social media is your friend when it comes to marketing your content. Having a great social media presence will greatly boost blog traffic.
So the first step is to build a great social media following in as many platforms as you can. Post regularly and tag relevant people so as to create a great social media presence. Employ tools like Hootsuite that automate the posting process.
Understand Your Users
Take time to profile your audience lest you start creating irrelevant content.
In other words,
Know what they want, their needs the kind of content they like, the gaps that exist in their lives this will help you tailor-make the content just the way they like it.” Give them what they want”, is a slogan that should guide you if you want to grow your blog traffic.
Have An Editorial Calendar
To top it off,
Once you have searched the necessary keywords, content ideas profiled your audience and identified the plugins to be used, write them in an editorial calendar.
After all,
A calendar makes you stay on course, break down the large tasks into small tasks and most importantly not get overwhelmed.
Verdict
With the advent of sites like WordPress, starting a blog is now a walk in the park. However, the challenge now is how to have increased traffic on the blog.
The simple truth is.
Apply the above blog traffic tips that have been tested and proven consistently and you will see a tremendous change in your business.
And most importantly
Remember quality over quantity but if you can marry the two, you will dominate the game.
How can I increase my blog traffic fast?
Some of the strategies that you can use include; Creating evergreen content, create content on trending topics, SEO optimization, use long-tail keywords, write an eye-catching meta description and include keywords in the URL.
How can I improve my blog?
The trick is simple. Ensure that you write about proven topics, use catchy headlines, guest posting, use pin-worthy images and posting regularly
How do I get my blog noticed by Google?
Google algorithm will identify and rank high any content that has on page SEO optimization, has relevant tags and headlines, has featured snippets, proper formatting and the one which has SEO optimized images
How can I see traffic on my blog?
Log in to Blogger and click the name of the blog you’d like to track. Click “More stats” next to Pageviews in Blogger’s navigation menu on the left of the screen. Both options lead to the same Stats page. You can also link your blog to the google analytics for more customized metrics