You have probably spent a lot of time building an affiliate marketing website, writing good quality articles and are now looking for monetization options.
Here, we’ll talk about the Walmart affiliate program. Walmart is one of the companies giving Amazon sleepless nights, so your time spent reading this article will be worth it. At least we are talking about something as big as Amazon.
Apart from the fact that Walmart ranks among the best retailers in the US, it’s also a trusted seller. As we speak, it’s the world’s largest brick-and-mortar retailer, and don’t expect the company’s growth to slow down any time soon. They’re more determined to raise their flag higher.
Walmart Affiliate Program
Walmart Affiliate Program is an affiliate marketing program that allows different websites to earn commissions when their site visitors buy products from the Walmart website.
Like Amazon, Walmart’s affiliate program is based on product services, with each category having a special commission rate. However, Walmart opens up several types for affiliates.
Joining Walmart Affiliate Program
Joining Walmart’s affiliate program is as easy as ABC. You will need an email address, a username, and a password to start filling an application form on their website, which you complete and wait for the approval.
The approval process takes less than 24 hours, but it can also be done even in 30 minutes, depending on the traffic. Again, you must have a standard website that doesn’t promote sexually explicit materials or any other illegal activity for you to get accepted.
This is standard for all the affiliate programs, so I don’t think it might work out elsewhere. Generally, Walmart is not very strict in allowing people to join their affiliate program, unlike other companies.
Walmart’s products
In terms of their range of products, Walmart leaves no stone unturned. From their most popular products such as kitchen utensils to categories like vehicles’ spare parts, provisions are endless.
The wide category of products makes it easier for an affiliate member to receive a good commission from hot products and those unique to their niche.
Walmart’s Commission Rates
Walmart offers a number of perks, and one of them is that there are no subscriptions, setup, or listing fees. The company only charges a referral fee for every sale you make.
They pay on a category-based fee schedule, ranging from 1% to 4%. There is absolutely no value in writing reviews of products your niche doesn’t deal with. And then, why would you write a review of toys if your niche focuses on weight loss? It makes no sense.
The program features a three-day referral window and last click credit policy, so if your website visitor clicks on your affiliate link but fails to buy the product, you’ll not be paid any commission since only the click that gets paid. The payment also takes quite a while. It takes 60 days following the end of each calendar month.
One of the most important things to consider if you decide to join Walmart is if your niche pays a commission of at least 4%. It will be hectic trying to earn enough to justify the content creation expenses for 1% items like video games (though they are generally low payout line of products in all affiliate programs).
Here is Walmart’s current commission structure by category. Though you should also note that some categories have been excluded, they will earn no commission.
Contact Lenses 1%
Home 4%
Baby 4%
Books 1%
Beauty 4%
Clothing 4%
Electronics 1%
Gifts & Registry 4%
Health 4%
Patio & Garden 4%
Photo 1%
Sports & Outdoors 4%
Toys 4%
Jewelry 4%
Movies 1%
Music 1%
Video Games 1%
Others* 4%
Walmart Affiliate Tools
On Walmart’s website, there are different tools that affiliates can use to find deals, create links and banners.
They are discussed below :
Walmart SDK
Walmart SDK displays a buy ‘buy now’ button, which you can embed next to product banners or anywhere on your website. One great thing about the “Buy Now” button is that it can be configured to directly add the product to the cart on Walmart’s website-walmart.com. This increases the conversion rate since it shortens the shopping process of the customer.
WordPress Plugin
Unlike other affiliates that use WordPress for reviews and other articles for their niche, Walmart has developed its own WordPress Plugin, making selling its products even easier.
The Plugin allows you to create links to search pages which can be of help if you want to promote a particular brand of product and not a single product.
Walmart’s WordPress Plugin was updated four years ago, so there is possibility of a security vulnerability. The Plugin may be fine, but don’t lay your trust on it. Out of date Plugins can be a security risk.
Chrome Extensions
There exists two Chrome extensions:the deals extension helps you find good deals and promotions to offer to your site visitors, the Walmart for Chrome extension has a powerful search capability. This is developed to generate banners and links that embed your affiliate ID while you are browsing Walmart.com.
How to Promote Walmart Products
Promoting Walmart products to your audience is not a difficult task. Get products that go in hand with your visitors, use the Walmart and other tools to find products and build VTA links with your affiliate I’d and you are good to go.
Advantages and Disadvantages Of Walmart Affiliate Program
Advantages
- There is wide brand recognition as Walmart is almost everywhere.
- There is no restriction. Walmart sells more than 4 million products and you can promote all of them.
- Walmart offers properly designed creatives for affiliates to upload to their sites, such as banner ads.
- Their affiliate tools are a nice touch.
- They offer an affiliate newspaper that provides their subscribers with the latest information on products and contests.
Disadvantages
- Walmart offers very low commission rates as compared to other affiliate programs.
- You’ll have to go the extra mile of finding products that aren’t readily available.
- Their conversion rates are way much behind many of their competitors.
- The Walmart Affiliate Program currently feels like more of an afterthought than a functional part of their business.
Conclusion
Walmart affiliate program is a great program to join as it a reputable brand. This is a a good fit especially for bloggers.
How does Walmart affiliate program work?
Walmart affiliate program works on a commission basis. You earn by placing banner ads or text links on your website to refer customers to the Walmart website. Every time a visitor visits the website, you earn a commission.
How do you become a Walmart affiliate?
If you want to join Walmart affiliate program, you sign up on walmart.com specifically on the Walmart affiliate program. You are supposed to provide a location, website and other important details.
What are the highest paying affiliate programs?
The best and highest paying affiliate programs include; Leadpages, teachable, SEMrush, Aweber and ConvertKit,