The current digital marketing rules dictate that you must have the best landing pages. Generic homepages cannot help you generate leads and convert your visitors into actual paying clients. You need to choose among the best landing page builders so as to stand out.
As you plan your digital marketing campaigns, it is imperative to understand that good landing pages are their lifeblood. Therefore, the importance of using some of the best landing page builders on your website cannot be ignored.
So, what makes landing pages so important?
It’s simple. They help in pinpointing customer needs. Without them, your website visitors would not know how to navigate your site, find the products they want and buy them.
Lead magnets, paid search, and search engine optimization can direct traffic to your homepage, but your landing pages are the key to successful conversions.
They need to be managed, optimized, and perfectly coordinated for them to play their role and help you make money. You can make use of a copywriting service to help you write the best copy for your landing page.
In this post, I’ll help you find and pick among the 5 best landing page builders. These are platforms that allow you to efficiently maintain everything from a single dashboard without breaking a sweat.
If you are ready to get those landing pages that drive conversions through the roof, read on.
Here are the best landing page builders for 2020
Unbounce is an excellent tool that has gained the trust of millions of digital marketers across the globe. It is one of the most dominant drag-and-drop builders in the market. This is an advanced tool that is mainly ideal for skilled builders.
What gives this software an edge is that it does more than just help you build aesthetically appealing or professional-looking landing pages. Unbounce focuses on building the kind of landing pages that actually convert – that’s the whole point anyway.
This is without a doubt one of the best and most comprehensive builders around. It is unfortunately not a cheap tool, although it offers excellent value for your money. You can see the pricing information here.
- Great templates
- Impressive range of features
- Powerful platform with flexible editor
- Offers the best A/B testing options
- Focuses on ensuring maximum conversions
- Popup convertibles are available
- Not ideal for beginners
If you are looking for a land page building tool that is just as powerful as Unbounce but relatively cheaper, then you may want to consider Instapage. As the name implies, this tool is all about speed.
There are over 100 templates to choose from, and this leaves you with options that could even get your landing pages live in just a few minutes.
Compared to Unbounce, this builder is more basic and ideal for newbies. Even though its customizability cannot match that of Unbounce, it provides faster customization thanks to the gentler learning curve.
Moreover, Instapage also has an A /B testing functionality and offers real-time analytics.
The optimization package comes at an extra fee. You need to spend more money to benefit from heatmaps, A/B testing features, or use the available customization tools.
- Allows super-fast building of landing pages
- Provides outstanding real-time analytics reports
- Powerful drag-and-drop editor
- An excellent choice for skilled builders and beginners alike
- Compared to Unbounce, this tool is not that powerful or flexible
- Popup convertibles are not available
- A/B testing comes at an extra fee\
This is a tool you can consider, especially if you are a new startup. Launchrock is mainly a basic website builder, although it allows users to create landing pages at no extra fee.
After creating your pages, you can share them with social platforms, introduce them to the Launchrock audience, and benefit from enhanced brand exposure.
Lanuchrock does not provide A/B testing. However, it has a suitable selection of analytics tools that can help you track the performance of your landing pages.
With this option, you will not benefit from any rich or advanced features. We can even so not deny that Launchrock is an excellent option for those looking for basic, free, and versatile builders.
- It’s free
- Allows easy and fast building of landing pages
- Offers a range of analytics tools
- A/B testing is not available
- Customization options are quite limited
- It is only ideal for startups and small businesses
It’s hard to talk about the best landing page builders without mentioning Wishpond. This tool is so much more than just another landing page builder.
It allows users to run basic automation tasks and even create popups and social contests.
With this tool, you can create an unlimited number of popups, social contests, and landing pages. There is, however, a limit to the number of leads one can generate monthly from the Wishpond toolkit.
If you want more leads, you have to spend more. For instance, the basic package that goes for about $49 per month gives you a 1,000 lead generation limit.
You, however, have the option of paying $3,000 per month to get a cool 1 million Wishpond leads limit.
- Unlimited popups, social contests, and landing pages
- User-friendly marketing automation features
- Affordable starting price
- The number of leads dictates the pricing, not the features
- This tool is not dedicated to building landing pages
- Customization options are limited
Leadpages is quickly growing in popularity for its ability to provide excellent features at every price point. Irrespective of your budget, you are likely to find a package that suits you.
The standard package, for instance, goes for only $25 monthly. Even though you don’t get A/B testing with this package, you are still assured of getting the best value for your money.
The Pro package will also not cost you an arm and foot. It provides more useful features such as the A/B testing functionality. With the advanced package, users can create a maximum of five sub-accounts for their clients.
They also benefit from advanced integration with Salesforce, Marketo, and Hubspot.
- Affordable starting price
- Great editor
- Excellent A/B testing functionality
- Offers a top-quality analytics
- It is not free to access some templates
- It is not free to access some templates
- Customization options are limited· The cheap starting package does not provide A/B testing
Choosing the best landing page builders is a very personal affair. You need to consider your needs and budgets for you to make an excellent choice.
If you want the most customization options and features, then Unbounce is the best tool to pick.
For those in need of more speed and less power, choose Instapage. Leadpages and Wispond offer starting prices that are easy on the wallet.
These are merely the 5 best options you have. Other equally powerful landing page builders you can check out include KickoffLabs, Landigi, and Lander.
What is a landing page builder?
This is a software which helps you build effective landing pages to increase your conversions. It also allows you to choose from a variety of templates that have been tested.
What is the best free landing page builder?
The best free landing pages builder that you can consider include, convertkit, ucraft, carrd, launchrock, landbot, laden, google sites and convert flow.
How much does a landing page cost?
Building a landing page can take between 8-16 hours depending on the complexity of the page. Hourly rate can range between $40-$50 dollars on the lower side or $200-$400 on the lower side.
Is a landing page the same as a website?
Landing pages are different from Web pages of websites. They are not for general. However, they can be hosted in the website domains. Their main purpose is to drive traffic and increase conversions