A person looking for products online on a laptop

Wix Ecommerce-How it Works

Here's what we'll cover

Gone are the days when people used to struggle to make it in online marketing. Thanks to platforms like Wix eCommerce which have made it possible to sell various products directly from your website.

That is why.

It is vital to know how the platform works to be able to utilize it. Here are the fundamentals of how it works featuring core functionalities, how to create an online store, and the costs involved.

Wix has proven to be an excellent website builder thanks to its spectacular user-friendly features. There is more to what Wix users can benefit from in terms of increasing their sales.

With Wix eCommerce, you can now sell various products from your digital products such as ebooks, music, customized furnishings, t-shirts, shoes, and any other business products you might have.

That is a dream come true for many entrepreneurs.

Here is a look at how Wix eCommerce works and what it can do for you.

Download Now: FREE Ultimate SEO Checklist for 2020

Wix’s Core eCommerce Functionalities

Knowing the core functionalities is a prerequisite for understanding how the platform works. They are as follows.

  • Online store builder
  • Customized store-front and cart
  • Multichannel sales
  • Shipping rules
  • Secure payment options
  • Dropshipping
  • Product variety and promotion
  • Mobile user-friendly
  • Product promotion
  • Wix App market

Online Store Builder

The platform allows you to build an online store from over 500 excellent templates within a few hours if you already have a website.

Customized Store-Front And Cart

You can create a personalized store-front using ideal product galleries and product collections.

Additionally, you can create custom cart options from quick add cart options to mini-cart. 

Multichannel Sales

The platform allows you to sell your products to anybody using various platforms such as Facebook and Instagram.

You can also communicate with customers on these platforms while tracking your inventory and promoting products on these platforms. 

Shipping Rules

The platform allows you to create personalized shipping rules and participate in international shipping as well.


You can choose the carriers you want to work with, such as FedEx, USPS. You can also provide tracking information, and you can track physical products.

Onother fantastic feature on the site store settings is.

You can check tax and shipping rates for every region and create rules to calculate shipping based on price, weight, store pickup, and flat rate.

You can also dictate who can order your products. Wix makes it easy for you to get real-time shipping rates, but only if you are within the US or Brazil as this feature is not available in countries.

However, users outside these two states can use the free Avalara app to get the sales tax and VAT calculations automatically. 

Secure Payment Options

Wix provides various payment options for customers. These are Wix payments, PayPal, credit/debit cards, and cash.

There are no additional charges that some online store builders charge. You can make a test purchase to be sure that everything works well.


Wix eCommerce uses Modalyst’s dropshipping to source thousands of high-quality products. You can also set your shipping and pricing rules and adjust them when need be to stay on top of the market.

Product Variety And Promotion

Once you get the business plan of choice, you can sell as many products as you like. You can choose up to six products with over 300 variants. With such variety, you can be sure to include all your products in the online store.

Also, Wix’s SEO settings make it easy for products to be found as every product page has a unique title, description, and link.

Therefore, users can filter and sort products making their shopping experience smooth. It only takes them a few minutes to find the desired product.

Mobile User-Friendly

Another advantage of using Wix’s eCommerce is that you can manage your store using the online store mobile app. Hence, you can track your sales or make modification even on your phone.

Product Promotion

Through integration with ShoutOut, you can easily promote your products from product pages. The email campaign tool inserts product information directly into an email. In turn, you can modify the information if you want and send it to your email list.

Wix App market

The platform allows you to maximize on features that you might not find in the editor. You can use apps to enhance your eCommerce experience.

For instance,

Features such as a telephone call button, live chat, and connection with external accounting and invoicing solutions can be useful.

An interesting example is the Member Login App.

It has a login function, and users can reuse their accounts when they revisit your website and want to view their order history.

Another excellent tool is the abandoned cart saver tool. You can use it to contact potential customers that leave your website without completing a sale. You can then send them a discount code or incentive to make them complete the sale later on.

Creating An Online Store

Having understood the features,

Then creating an online store is easy. The process entails picking an online store template that you want, personalizing the design, adding products, setting up shipping, selecting a domain, and publishing your website. Then, you can start selling.

It is that easy.

a template on how to ceatea n online store on Wix

How much Wix’s eCommerce Will Cost You

It is always advisable to do a trial first before paying for any product. The same applies to the Wix eCommerce platform. You can do a trial with the free plan first.

And as the plan says,

You will not pay any cash, and you do not need any software installation done either. All the processes run directly from your browser.

Therefore, the platform can be used by beginners as well.

Small and mid-sized businesses can use Wix eCommerce. You can sell your products through platforms such as Instagram and Facebook, and your website will facilitate this process.

You can select a template that you like and start adding products. All your website visitors need to do is tap the photos of the products they want and make a purchase.

Once a purchase is made, automated confirmation emails are sent out. However, you cannot sell items when using the free version. It only helps you to get the fundamentals of how the platform works.

For you to get started on Wix’s eCommerce platform, you need to open an online store. However, you can only operate the store in real-time if you buy any of the Wix business plans.

If you are a beginner, the basic plan is the best as it costs the least at $23 per month. The Wix business unlimited or Wix business VIP plans are ideal for medium to large businesses as they cost a little more.

The former will cost you $27 and the latter $49. The cost is worth it because the VIP plan comes with ten email campaigns per month. That comes in handy when you have a subscriber list, and you want to send updates on the new arrivals you have in your online store.

Wix eCommerce pricing plans

Is Wix good for eCommerce?

Wix is an excellent choice if you want to build an online store due to it’s easy to build features

How much does Wix eCommerce cost?

For those who want to sell their products through your website, Wix has an eCommerce plan ranging from $23-$49 and it is billed annually.

How does Wix eCommerce work?

Wix eCommerce has a variety of payment methods ranging from debit cards, Paypal , offline methods such as cash. They do not charge additional transaction fees.

What does eCommerce mean on Wix?

Wix allows you to build a website where you can sell your products and services.

Scroll to Top